Traditionally, Goyard was famously exclusive: the French house didn’t publish prices and had no official e-commerce store, meaning you couldn’t see pricing online or buy directly from their website. This secrecy reinforced the brand’s aura and made price comparison across regions virtually impossible without gaining intel from shoppers around the world.

Why This Matters for Pricing Clarity

Luxury Hedge published this article about Goyard’s previous pricing policy, and how Luxury Hedge aimed to solved this opacity by collecting and comparing Goyard prices from boutiques around the world — converting them into local currencies so shoppers in places like Australia can see what to expect if they were to buy a St. Louis, Artois, Anjou or other iconic styles abroad. This gives you real pricing insight even if Goyard itself doesn’t publish prices.

Goyard’s new online product selection

In news that will thrill Goyard fans, there are now prices listed on Goyard’s official site under sections like “Available Online” where you can browse bags, small leather goods and accessories that are offered for online purchase or personalisation. These include items such as tote bags (e.g., Saint Louis), wallets and other popular pieces, listed with colours and personalisation options. One thing to note however is that most of the items available online require personalisation before ordering- meaning you can’t buy an item without personalisation online.

So while Goyard hasn’t fully opened up global e-commerce in the same way many luxury brands do, there is official online availability on their site meaning:

• You can create an account on Goyard’s website and see what products are listed for online ordering.

• These items have fixed prices you can see before purchase, giving you far more clarity.

• You can consult Luxury Hedge and get product information and price analysis instantly.

What If There’s No Boutique in Your Region?

Even if there isn’t a Goyard boutique near you, you still have options:

• Order online through the official “Available online” section of Goyard’s site where eligible products are shown with prices and customisation options.

• Contact a boutique for distance orders, which Goyard sometimes offers via email/contact form even without a physical visit. This is sometimes referred to as a distance sales service.

• Use tools like Luxury Hedge to compare and plan where the best value might be if you intend to travel or buy abroad.

What can Luxury Hedge do

Luxury Hedge has used the data from the prices published online to create a complete country to country price comparison of the cheapest place to buy Goyard around the world. 

Bottom Line

• Goyard historically avoided online prices and sales to maintain exclusivity.

• Today, you can view and order many products online via the official Goyard site’s “Available online” section, giving unprecedented transparency into pricing and availability.

• When no boutique is nearby, you can still shop online directly or arrange a remote purchase through a boutique — and use price comparison tools so you know what you’ll pay ahead of time.

• Shopping Goyard overseas is now more transparent and you will have an idea of the country to country price comparison before you arrive. Now it’s easier to decide whether to shop in Hong Kong, Singapore, London, or order online to your home.

Explore products

Explore pricing comparison for popular products below, or us the Product Search to explore more Goyard products. 

Want alerts when shop prices shift or new markets appear? Register with Luxury Hedge and be the first to know.