When it comes to luxury, Goyard is the quietest icon in the room: no e‑commerce, no official online catalogue, and absolutely no published price list. That’s by design. Goyard trades on heritage, discretion, and exclusivity, catering to collectors, royals, and repeat customers who value privacy over publicity.

That silence makes it impossible to compare prices across countries… unless someone does the work. Cue Luxury Hedge.

Why Goyard Doesn’t Publish Prices

Founded in 1853, Goyard predates most luxury houses and has always operated outside the fashion industry’s high‑visibility game. The absence of online retail and the insistence on boutique-only sales reinforce the mystique—and keep the brand firmly in the hands of the initiated rather than the casual browser.

Iconic Pieces Under the Radar

Goyard’s collection is small, timeless, and instantly recognizable. Standouts include:

• St. Louis Tote (PM / GM) — Lightweight, foldable, and effortlessly chic.

• Anjou Tote (PM / MM / GM) — Reversible with structured leather interior.

• Artois Tote (PM / GM) — A zip‐top bag with reinforced corners.

• Belvédère Crossbody — Compact yet practical for daily essentials.

• Boheme Hobo — A slouchy, sophisticated alternative to totes.

• Mini Models — Petite Anjou and Artois models are especially popular in Asia.

Limited colors and custom monograms carry significant price premiums.

Our Global Price Survey

Since Goyard won’t tell you the prices, we did. We’ve researched and collected wordwide price data for Goyard and placed it in an easily readable table below. Results can be filtered by country of purchase, including France, Italy, United Kingdom, Singapore, Hong Kong, Japan and the USA.

What You’ll Find Below

You’ll see the latest retail prices known to Luxury Hedge, shown in the local currency of the boutique. 

For those wanting a deeper dive with side‑by‑side comparisons across countries (e.g. whether it’s cheaper to purchase in France vs. Japan), use our two comparison tools:

• Goyard Brand Comparison Table — gives a holistic view of the cheapest place to buy Goyard, using 6 key products to create an average. 

• Goyard Product Comparison Table — compares specific bags (you can search for the St Louis PM, as an example) and looks at prices across regions and converts into your local currency for easy comparison so you can see the cheapest place to buy

Does It Matter Where You Buy?

Absolutely. A St. Louis Tote might cost substantially less in Paris—even before applying VAT refunds—than in New York, Singapore or Tokyo. But it depends on where your home country is located, the exchange rate for the day and worldwide prices, in addition to tax refunds. That’s why Luxury Hedge updates daily to give you real time data.  

Below is our interactive table showing up‑to‑date Goyard prices across countries for key styles. Filter by the ‘Country of Purchase’ dropdown, to change countries.

Got New Intel?

We aim to keep this data accurate—but with Goyard’s opacity, there’s always some margin for variation. Did you buy a Goyard piece recently or receive pricing from a boutique? Leave a comment below or email us at contact@luxuryhedge.com. We update often and welcome all verified input.

The Bottom Line

Goyard doesn’t make it easy—but the smarter international shopper doesn’t just take the silence at face value. At Luxury Hedge, we offer clarity where the brand won’t—and help you save or spend, depending on your strategy.

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